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Fund Solutions

Rebranded ESG Funds Offer Imperfect Path to Net Zero

Renaming trend may lead to a short uptick in greenwashing, but ultimately will accelerate the path to net zero and offer sustainable investors more choice.

Making up the majority of the green funds market in Europe, relabelled products are treated with caution and sometimes scepticism, but new analysis suggests their characteristics and performance bear comparison with funds designed to be sustainable from the outset.   The renaming of funds allows asset managers to leverage existing…

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