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Investors Warned of Six Shades of Greenwashing

Non-profit Planet Tracker identifies widening range of greenwashing practices, which may require greater regulatory involvement as well as investor vigilance.  

Investors looking to avoid misallocating capital to unsustainable business models should now be alert to at least six shades of greenwashing, the practice of making unsubstantiated or overstated claims about their products’ environmental credentials to deceive consumers and investors.   The challenge for investors and regulators of identifying exaggerated claims…

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