Vitoria Junqueira is Head of Mobilisation and Institutional Relations at Aliança Pelo Impacto, a non-profit within the Brazilian Impact Ecosystem. Launched in 2013, Aliança played a pivotal role in developing the Impact Economy's taxonomy in the Brazil and structuring the country's first steps towards impact, it is known as the Brazilian NAB. Junqueira firmly believes in the economic potential of women, promoting gender equality in the workplace, and fostering a more responsible public and private sectors with advanced technology for effective management and pushing forward the impact agenda. Holding a degree in Business Administration from the University of São Paulo's Faculty of Economics and Administration with a focus on marketing, project management, and new business models, she further specialises in Public Policy from Insper Institute of Education and Research.
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